The typography really annoys me, a trendified Helvetica that has had a few characters (“T”, “l”, “i”, and “a”) manipulated with rounded corners while the rest just sit there disjointed. I’m sure there was a budget to hire a type designer and create something integrated. Strategically I can see the need for a unifying identity, but design-wise I can’t see why it couldn’t have been done a little better.

My toughts exactly.

Now this is really cool!

I like this, check out more in the link below.

Now this was totally awesome!